Some of the most popular include:
Amore Pacific: The flagship brand of the Amorepacific Group, which also owns other popular K-beauty brands. Amore Pacific is known for its luxurious textures and formulas made with botanical extracts.
Cosrx: A mainstays of K-beauty in the United States. Some of their bestsellers include the Low pH Good Morning Gel Cleanser.
- Innisfree: A mainstays of K-beauty in the United States. Some of their bestsellers include the Green Tea Foam Cleanser and the Green Tea Balancing Skin toner.
Dr. Jart+: A mainstays of K-beauty in the United States.
- Peach and Lily: A brand that some say has helped Korean skincare take off in the United States.
Sulwhasoo: A popular K-beauty brand.
Laneige: A popular K-beauty brand.
- Banila Co. A popular K-beauty brand. Some of their bestsellers include the Clean It Zero Cleansing Balm Original.
TONYMOLY: A brand that makes multifunctional serums, including The Black Tea London Classic Serum.
Dear, Klairs: A brand that makes serums, including the Freshly Juiced Vitamin Drop and the Supple Preparation Facial Toner.
