Anastasia Beverly Hills

Anastasia Soare is widely referred to as the Beauty Innovator and The Definitive Brow and Eye Expert. Over the years she has achieved iconic status in the beauty industry for her unique way of shaping the eyebrows and enhancing the eye area. 

 

While working as an esthetician at several prestigious beauty salons in Beverly Hills, Anastasia developed her own specific Golden Ratio™ technique behind the science of shaping eyebrows and helping to enhance the overall eye area, in addition to her other skincare services. 

 

With her extremely loyal following and the growing buzz behind her brow shaping techniques, Anastasia opened her first full service salon on Bedford Drive in Beverly Hills, aptly named Anastasia Beverly Hills, in 1997. The success of her first salon led her to opening a second full service salon in Brentwood, CA in 2010. 

 

 

Anastasia Soare is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".
 

The Anastasia Beverly Hills brand is mostly known for their liquid lipsticks, and many credit them for starting the trend of matte lipstick in a tube. Apart from that, they’re also lauded for their fan-favorite contouring kits, and their Brow Wiz pencil and Dipbrow pomade are the secret to getting perfect arches. Due to their immense popularity, ABH is finally branching out and producing their very first foundation.

 

 

 

 

 Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora and International locations, and with the creation of her exclusive brow products and the first to market clinically and consumer tested makeup line.