Yes To is a natural skincare brand.
Yes To products are available in over 20,000 stores worldwide, including Target, Walmart, and mom-and-pop shops. The brand's products are made from at least 95% natural ingredients, are vegan, and are Leaping Bunny certified. They also do not contain plastic microbeads, and their sunscreens are reef-safe and eco-friendly.
Owner: private equity firm San Francisco Equity Partners (since 2008).
CEO: Maggie Carey (since December 2019).