According to the comparison platform that helps beauty shoppers find the
best prices on all their favorite products, Fenty Beauty has received
an overall score of 9.76/10.Ranking in second as the wealthiest brand on
the list is Kylie Cosmetics, founded by reality TV star Kylie Jenner,
which garnered a score of 9.64/10. Despite coming in second, Kylie
Cosmetics is the most popular celebrity beauty brand on Instagram with
over 25.800 million followers on the platform.
Selena Gomez’s Rare Beauty rounds out the top three with a score of 8.97/10. Gomez is the most followed woman on Instagram with over 4 million followers. With 7,708,000 Google searches in the past year, Rare Beauty has been hitting the headlines for all of the right reasons and is the most sought-after brand on Google, Cosmetify says.
