Murad's Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum are now available in refills that lessen packaging materials by up to 85% while saving 15% on cost.
The brand says the launch of refill options reflects its ongoing efforts to merge innovation with sustainability. The brand says it’s committed to expanding its refillable options in 2024 and beyond, including plans to make all serums refillable in the future.
Murad Free Recycling Program
In partnership with recycling leader TerraCycle, Murad customers can quickly and responsibly dispose of their cosmetic packaging for free, while earning charitable donations for nonprofits. Since launching in 2022, 9,815 Murad products have been recycled, totaling 1,221 pounds which saves 656 kgs of CO2 emissions, per the brand.
"Earth Month is a great time to consider what you can do to help the environment," said Tom Szaky, founder and CEO of TerraCycle. "Through the Murad Recycling Program, consumers can recycle a variety of hard-to-recycle skincare packaging that would have been destined for landfills, all for free. We celebrate Murad for taking their commitment to sustainability one step further with the launch of their new refillable serums."
To date, all cartons are FSC-certified material and printed with vegetable-based ink. Currently, Murad is at 35% of its goal of transitioning to a 50% reduction in virgin plastic with PCR by 2025, the integration of 50% PCR components by 2030, and to be 100% recyclable by 2030. According to the brand, achieving these goals will reduce the total amount of virgin plastic going in landfills by 750,000 pounds by 2025 and 1.25 million pounds by 2030. Additional future initiatives include 100% non-petrochemical formulations by 2035.
