Naturium is an American drugstore skincare brand founded in 2019 by Los Angeles-based brand accelerator The Center and beauty influencer Susan Yara, the creator of the Mixed Makeup YouTube channel.
- Acquired by Oakland, California-based Elf Beauty for $355 million (Aug 2023). The deal is expected to double Elf’s share of retail sales in skincare to about 18%......
- Hero products include Products include the Glow Getter Multi-Oil Hydrating Body Wash, Vitamin C Complex Serum, Dew-Glow Moisturizer SPF 50, Purple Ginseng Cleansing Balm; Fermented Camellia Creamy Cleansing Oil; Niacinamide Cleansing Gelee; Vitamin C Complex Cleanser; The Glow Getter Multi-Oil Body Wash; and the Phyto Lip Mask and Glow Lip Balms.
- Available in over 1,400 Ulta stores (July 2024).
- https://naturium.com/
