europa skin care : natural, organic & science-based skin care

Wednesday, January 3, 2024

Mary Kay

Mary Kay Inc. is a privately owned multi-level marketing company selling skin care and color cosmetics. The company has millions of independent beauty consultants in nearly 40 countries.
Mary Kay Ash and her son Richard Rogers co-founded the company in 1963. In 1985, the company was returned to private ownership by the couple through a leveraged buyout. In 2022, Ryan Rogers, Ash's grandson, became the CEO of Mary Kay.

Major Products: Skin care, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names

New Products: Mary Kay—Instant Puffiness Reducer, Heart-Shaped Lipstick, Gel Cream Blush, Fresh Waterlily Satin Body Whipped Shea Créme and Scrub, Sun Care After-Sun Replenishing Gel, Pedicure Set, Pink Clay Mask

Comments: Mary Kay is the largest, pure play direct sales beauty company in the US. The company is also a leader in R&D, with more than 1,700 patents. Two of the most recent include a plant-based acne treatment (US Patent No. 11,213,465 B2) and a skin care formula featuring Phyllanthus Emblica fruit extract (US Patent No. 11,185,492 B2). For the record, the longest produced Mary Kay product is Extra Emollient Night Cream. The top-selling Mary Kay product of all time? Oil Free Eye Makeup Remover.