europa skin care : natural, organic & science-based skin care

Tuesday, January 2, 2024

Kao launches re/cover, new OTC eczema skincare brand in the US

With an adhesive-free patch and OTC serum, re/cover is described as a “paradigm shift” in the field of eczema management.


Kao USA Inc. has unveiled its latest brand, re/cover, a new eczema treatment. Kao says it represents a “paradigm shift” in the field of eczema management. The two-step treatment is steroid-free and combines a serum with an adhesive-free and invisible protective patch to help recover healthy-looking skin.

The first step is application of its Calming Eczema Serum, a lightweight formula that is enriched with horse chestnut and allantoin. The OTC formulation also contains colloidal oatmeal.

The Moisture Patch, applied to the affected area after the serum, is the second step. Developed using Kao’s patented fine fiber technology, it is a breathable hydrating barrier that disappears over time. This ultra-thin patch acts as a second skin, enveloping the dry and itchy area while sealing in vital moisture, according to Kao.

The patches gently adhere to the skin without the need for traditional adhesives. The patches remain transparent and can be comfortably worn for up to eight hours, according to the brand.

The 7-day regimen, featuring the serum and 14 patches (one for daytime use and one for nighttime use), is dermatologist tested, free of parabens and dyes, specially formulated for sensitive skin and steroid free.