europa skin care : natural, organic & science-based skin care

Friday, February 2, 2024

Olay Super Serum

Super Serum

Delivers 5 powerful benefits in one product:
  • Better Skin Texture
  • More Even-Looking Skin Tone
  • Firmer Feeling Skin
  • Visibly Smoother Lines
  • Long Lasting Hydration
Target: $34.99
 
 
The Super Serum is said to deliver visible results that beat the No. 1 luxury serum in clinical trials. New Olay Super Serum is formulated with the brand’s-exclusive activated niacinamide, vitamin C, collagen peptide, vitamin E and AHA—and it offers visual que for consumers that’s shareworthy, too.

Olay’s scientists from the US and Singapore were involved in the development of a new, low-pH activated niacinamide, unlocking what Olay calls the “supercharged” power of this key skincare ingredient.

5 powerful ingredients:
  • Niacinamide (Vitamin B3): Our favorite ingredient at Olay! This ingredient is known to help skin retain moisture keeping it seriously hydrated.

  • Vitamin C: A naturally-occurring antioxidant that is known to fight free radicals on skin surface and ultimately protect your skin from visible damage that you see in the mirror as fine lines and uneven skin tone.

  • Collagen Peptide: This peptide acts in the same way that naturally occurring peptides work In younger skin. So as your skin ages, applying this topical peptide supports your skin’s natural renewal processes, so skin appearance is noticeably improved.

  • Vitamin E: This antioxidant helps protect skin from surface free radicals in the environment. It also helps defend against the negative effects of air pollution and the elements.

  • Alpha Hydroxy Acid (AHA): A great skin exfoliant, AHA works to brighten your complexion by loosening dead skin cells. These acids are usually more effective exfoliators than scrubs or cloths. Going above and beyond, AHA can even help diminish the appearance of fine lines.  

 
The activated niacinamide works more effectively with skin and offers “best-in-class,” even skin tone efficacy, and is proven to improve skin texture. Olay contends the activated niacinamide provides faster results as well as long-lasting benefits, delivering two months of visible skin improvement in two weeks. 

Dr. Rolanda Wilkerson, principal Scientist, Olay North America: “The activated niacinamide helps keep skin at an optimal pH. Super Serum's final formula is at a pH of 3.8 and the healthy natural pH level for humans is 5.5. So, the skin takes in the product and neutralizes it to bring skin back to a pH of 5.5.”

Additionally, the formulation’s proprietary formula includes vitamin C, collagen peptide, vitamin E and AHA lactic acid.