Head & Shoulders Bare
Procter & Gamble has rolled out a new anti-dandruff shampoo formulated with just nine ingredients.
The ingredients are:
• Zinc Pyrithione
• Sodium Cocoyl Isethionate
• Lauramidopropyl Betaine
• Cellulosic Polyquaternium
• Acrylate,
• Citric Acid
• Fragrance
• Sodium Benzoate
Head & Shoulders Bare ($9.99) is exclusively sold at Walmart stores and Walmart.com.
The new anti-dandruff formula is free from sulfates, silicones and dyes.
P&G says it is dermatologically tested and clinically proven and to
work across all hair types and deliver the effective dandruff
protection expected from Head & Shoulders.
Bare comes in two variations: Pure Clean, a coconut water scented formula for oily scalp and hair; and Soothing Hydration, which has an orchid and aloe scent and is designed for dry scalp and hair.
Head & Shoulders has been on the market for more than 60 years.
Head & Shoulders has been on the market for more than 60 years.
The Packaging
Bare’s recyclable bottle contains 45% less plastic and is fully recyclable. It is also designed to be rolled and squeezed, which P&G contends allows consumers to dispense all of the product.
