StriVectin launched in 2002 as a stretch mark cream that was sold in health food stores such as GNC.
- Headquartered in New York, NY
- StriVectin is one of the fastest growing anti-aging skin care brands and is classified as a prestige skin care brand.
- The private equity firm Catterton Partners acquired StriVectin from Klein-Becker in 2009. Then it sold it to Crown Laboratories in 2021.
- Crown Laboratories is part of Hildred Capital Management's portfolio. It has 50 employees and a revenue of $300 million.
- The hero ingredient in StriVectin products is NIA-114, a patented, optimized form of niacin/vitamin B3. The company says it is clinically proven to strengthen the skin barrier and supercharge the performance of other ingredients for visibly transformed, more youthful looking skin. The ingredient is also believed to protect skin from external stressors and prevent water loss.
Today StriVectin is a leader in the anti-aging skincare market with a wide range of products to treat the face, neck and body. The StriVectin line includes moisturizers, serums, cleansers and masks, as well as hand and body creams. Some of the most popular products are:
- The Wrinkle Recode Line Transforming Melting Serum–This serum promises to reduce the look of fine lines and wrinkles in seven days, and contains nourishing dhatelo and macadamia oils, as well as StriVectin’s patented NIA-114, a form of niacin/vitamin B3 (more on that later). The serum contains “BioRecode Technology” which is meant to revitalize the skin’s own wrinkle fighting abilities to reduce the look of lines and creases. The serum should be warmed up in the hands before being pressed into the skin.
- Line BlurFector Instant Wrinkle Blurring Primer— Apply this primer after moisturizing and before applying makeup t help fill in and blur the look of deep wrinkles. When this primer debuted, it sold out in Nordstrom the first week.
- TL Advanced Light Tightening Neck Cream – This is the legendary StriVectin product that is a worldwide best seller. Now available in a lighter formula, the cream is meant to lift, tighten and firm the neck while helping to diminishes the appearance of horizontal neck lines.
- StriVectin Intensive Eye Concentrate for Wrinkles– This lightweight moisturizing eye cream is designed to visibly reduce the look of crow’s feet, squint lines and deep-set wrinkles starting in just one week.
- Strivectin Instant Facial Sculpting Cream – Apply this cream to visibly plump, lift and firm the face. It’s meant to rejuvenate facial contours and target loss of volume.
- Pro GlowFoliant Mix-In Microderm Crystals ($45) achieve professional-quality exfoliation. The dermatologist-grade, AHA-infused microdermabrasion crystals mix with any cleanser to exfoliate dull, dead skin cells for renewed, ultra-smooth, radiant skin. Gentle on skin, these finely-textured crystals will not disrupt or compromise the skin barrier. In a clinical study, Pro Glowfoliant demonstrated comparable results to a professional microdermabrasion treatment in just 15 seconds.
- Contour Restore Firming Moisture Balm for Eyes ($69) is an ultra-nourishing eye cream powered by its proprietary form of Niacin, NIA-114, and elastin-targeting technology to help restore firmness and elasticity to the delicate eye area. The ophthalmologist-tested formula, enriched with skin-mimicking humectants sodium PCA and sodium hyaluronate, and nourishing emollients seal in moisture.
- Contour Restore Tightening and Sculpting Face Cream ($99). The clinically-proven formula will visibly lift, plump and firm skin to restore youthful-looking facial contour and bounce to sagging skin by targeting natural elastin, a vital protein that allows skin to stretch and bounce back to its original shape. In an ex vivo study, Contour Restore was shown to promote a 203% increase in the skin’s natural elastin-building power.
Elaine and Myron Jacobson, researchers at the University of Arizona, have led the studies of a niacin molecule that is the key ingredient of StriVectin.
NIA-114 is the result of 30 years of research led by Myron and Elaine Jacobson, a husband and wife biochemist team who worked at the University of Arizona. The duo were researching niacin’s role in DNA repair for skin cancer. Specifically, they looked into which cells were able to avoid developing skin cancer naturally and they discovered that niacin played a role. Their research led them to discover that NIA-114 worked as a viable alternative to retinol, a vitamin A derivative. Retinol is the gold standard in anti-aging skincare but can often cause redness and peeling. The Jacobsons found that N1A-114 delivered many of the same benefits of retinol, but without the side effects.
