Olaplex manufactures and sells hair care products. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair. It provides hair care products to professional hair salons, retailers, and everyday consumers.
- Founded in 2014
- Based in Santa Barbara, California
- Private equity firm Advent International bought Olaplex in 2019 before it spun it out in an IPO in 2021 valued at around $14 billion.
- https://www.olaplex.com
At least some of sales decline can be attributed to lawsuits filed late last year and in February 2023. In both cases, plaintiffs charged that certain ingredients used in some Olaplex products caused irritation or posed a hazard to consumers, and that the company engaged in misrepresentation with respect to those products.
Specifically, the February lawsuit, filed by 28 women, claims products caused hair loss, blisters and other conditions. After the lawsuit was filed, dozens of consumers joined the suit. Olaplex is determined to vigorously defend itself in court.
Specifically, the February lawsuit, filed by 28 women, claims products caused hair loss, blisters and other conditions. After the lawsuit was filed, dozens of consumers joined the suit. Olaplex is determined to vigorously defend itself in court.
