Inspired by the ancient Greeks, their love of beauty and their belief in natural harmony, the Reddings named their new company "nexus," which means connecting or binding together, in Greek. It was also a natural acronym - reinforced with an extra "x" - for their philosophies behind their product development: Nature and Earth United with Science.
Nexxus became an overnight sensation, largely because it incorporated never before used yet totally effective ingredients that have now become hair care staples: antioxidants, proteins, vitamins, and botanicals. Nexxus also blazed a trail by recognizing the polymers that improve the structure of hair. Understanding that no two heads of hair are the same, and that the same head of hair may have different needs from day to day or from season to season, Nexxus researched, formulated, and marketed a full range of shampoos, conditioners, and styling products, perms, and hair color to gently and effectively meet every possible need.
Over the years, Nexxus has continually developed and introduced products that set industry standards. Therappe Luxury Moisturizing Shampoo and Humectress Ultimate Moisturizing Conditioner became instant classics and remain top sellers to this day. Specialized products that are totally unique to Nexxus, such as Emergencée Strengthening Polymeric Reconstructor, Aloe Rid Gentle Clarifying Shampoo, Aloe Rid Deep Clarifying Solution, and Botanoil Botanical Treatment Shampoo have gained absolute favorite status with consumers and stylists alike.
Nexxus became an overnight sensation, largely because it incorporated never before used yet totally effective ingredients that have now become hair care staples: antioxidants, proteins, vitamins, and botanicals. Nexxus also blazed a trail by recognizing the polymers that improve the structure of hair. Understanding that no two heads of hair are the same, and that the same head of hair may have different needs from day to day or from season to season, Nexxus researched, formulated, and marketed a full range of shampoos, conditioners, and styling products, perms, and hair color to gently and effectively meet every possible need.
Over the years, Nexxus has continually developed and introduced products that set industry standards. Therappe Luxury Moisturizing Shampoo and Humectress Ultimate Moisturizing Conditioner became instant classics and remain top sellers to this day. Specialized products that are totally unique to Nexxus, such as Emergencée Strengthening Polymeric Reconstructor, Aloe Rid Gentle Clarifying Shampoo, Aloe Rid Deep Clarifying Solution, and Botanoil Botanical Treatment Shampoo have gained absolute favorite status with consumers and stylists alike.
