Estée Lauder paid approximately $1.45 billion for Too Faced, an irreverent cosmetics brand known for edgy products like Better Than Sex mascara
- Founded: 1998
- Founders: Jerrod Blandino, Jeremy Johnson
- Parent organization: The Estée Lauder Companies
- toofaced.com
Blandino and Johnson founded Too Faced 24 years ago. The brand was acquired by Lauder in 2016 for approximately $1.45 billion. At the time, the fast-rising cosmetic line had posted growth between 2015 and 2016 for more than 70% and had net sales of around $270 million. It was one of ELC's largest acquisitions to date.
