Body care brand Sol de Janeiro is the brainchild of Heela Yang and Marc Capra. The first products were launched in March 2016— Brazilian Bum Bum Cream,
formulated with guaraná said to help stimulate circulation and keep
posteriors smooth and tight; Samba Two-Step Foot Fetish Care, and
Brazilian Golden Body Veil, a body hair lightening system.
- Founder: Marc Capra and Korean-born Heela Yang
- Launched: 2015
- As of November 2021, L'Occitane, a French beauty brand manufacturer, owns 83% of Sol de Janeiro. The remaining 20% is owned by the brand's founder and CEO, Heela Yang.
- https://soldejaneiro.com/
Sol de Janeiro has built out the assortment to seven products, including Açaí Body Power Cream, Brazilian Kiss Cupuaçu Lip Butter, Brazilian 4 Play Moisturizing Shower Cream-Gel, and Brazilian Crush Body Fragrance Mist. Prices range from $18 for the lip butter to $45 for the Bum Bum cream.
The Brazilian Bum Bum Cream, an all-over body lotion that makes skin appear firmer.
Co-founder Marc Capra on Twitter, Jan 2021
