Shiseido is a Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world.
- Founded 1872
- Headquarters Chuo, Tokyo, Japan
Shiseido — itself a well-known skincare brand — has about 30 other beauty brands underneath it. Some of those are also makeup brands, including bareMinerals, Nars, and Laura Mercier.
The vast majority are brands that might not be recognized in the US, including Japanese brands such as Majolica Majorca, Ettusais, Maquillage, and Aqua Label, which also claims to "whiten" skin.
The vast majority are brands that might not be recognized in the US, including Japanese brands such as Majolica Majorca, Ettusais, Maquillage, and Aqua Label, which also claims to "whiten" skin.
- January 25, 2021: CVC Capital Partners has entered advanced talks to acquire the shampoo and skincare business of Japanese cosmetics company Shiseido for between 150 billion yen and 200 billion yen (about $1.5 billion to $1.9 billion). The Japanese cosmetics maker seeks to focus more on high-end products. The personal care business includes low-priced shampoo, skincare and body care products, including the TSUBAKI brand, that are also marketed in China and other Asian markets.
- Cosmetics makers have been hit by the coronavirus pandemic that has led to shop closures and a drop in foreign visitors to Japan due to a sweeping entry ban. Cosmetics are often among major purchases by visitors from countries like China.
